Vector vs. Raster

Vector art (.AI or .EPS) is a type of graphic made up of points, lines and curves based on mathematical algorithms that allow the image to be scaled or modified without loss of image quality or resolution. These images are easy to resize or rescale and result in a better quality graphic! In comparison, raster art (.JPEG, .GIF, .PNG, .TIFF) consists of colorized pixels. Enlarge pixel-based art in a raster file too much and it looks blurry and jagged, whereas...
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What You Should Know About Printing Ink Drying Time

Has your printer ever called you to say your job will be a day late because it is taking longer than expected for the ink to dry? What should you know about ink drying time to help you plan your printing schedule? First of all, understand that your printer is making a reasonable request. It is prudent to let ink dry before folding a job to avoid streaking or “offsetting,” in which wet ink smears or transfers from one sheet...
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Black & Rich Black

Printed blacks are not all the same. Computers display color with RGB light, while presses print with CMYK ink. On computer monitors, all blacks will generally appear consistent. But on press, different ink combinations can create a wide range of blacks: warm black, cold black, green black, etc. It is important to know the CMYK builds of any blacks used in your project so that you can achieve the results you want. Some Guidelines: When black is the text color,...
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