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Black & Rich Black

Printed blacks are not all the same. Computers display color with RGB light, while presses print with CMYK ink. On computer monitors, all blacks will generally appear consistent. But on press, different ink combinations can create a wide range of blacks: warm black, cold black, green black, etc. It is important to know the CMYK builds of any blacks used in your project so that you can achieve the results you want. Some Guidelines: When black is the text color,...
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Colored Text

There are two things to be aware of when working with colored text: Due to their physical limitations, all printing presses may experience slight variations in the positioning of the cyan, magenta, yellow and black plates. Any deviance among the four plates is called misregisration. The printed result of misregistration is colored “halos” around your smaller, finer elements such as text or thin lines. We recommend that colored text is used only at sizes larger than 12 point. This also...
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Outlined Fonts

Before you submit artwork for print, know that you must supply all your fonts with your native file. Another option for your fonts is to outline them. Outlining you fonts ensure your message is crisp and readable; avoiding fuzzy edges. Also never use the stylization palette to bold, italicize, add drop shadow or put outline on your fonts....
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