Color Theory

COLOR THEORY The CMYK color model (process color, four color) is a subtractive color model, based on the CMY color model, used in color printing, and is also used to describe the printing process itself. CMYK refers to the four ink plates used in some color printing: cyan, magenta, yellow, and key (black). The CMYK model works by partially or entirely masking colors on a lighter, usually white, background. The ink reduces the light that would otherwise be reflected. Such...
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Why is Vector Art Required for Promotional Items?

You’re probably wondering why we’re making such a big deal about vector artwork. To put it simply, it’s the stylish alternative to other printing techniques. When your artwork is in a vectored format (either .AI or .EPS), it allows you to increase or decrease the size of the graphic without compromising the integrity of the original image. What this means is we’ll be able to easily resize your image without it looking distorted and blurry on your promotional products. Creating...
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Vector vs. Raster

Vector art (.AI or .EPS) is a type of graphic made up of points, lines and curves based on mathematical algorithms that allow the image to be scaled or modified without loss of image quality or resolution. These images are easy to resize or rescale and result in a better quality graphic! In comparison, raster art (.JPEG, .GIF, .PNG, .TIFF) consists of colorized pixels. Enlarge pixel-based art in a raster file too much and it looks blurry and jagged, whereas...
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