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Let us try to understand the proper usage of tints and opacities. On a white background, a 30% black tint and a 30% opacity black will look similar (with the opacity slightly darker), but don’t be fooled – they are very different. An opacity allows the designer to adjust the...

COLOR THEORY The CMYK color model (process color, four color) is a subtractive color model, based on the CMY color model, used in color printing, and is also used to describe the printing process itself. CMYK refers to the four ink plates used in some color printing: cyan, magenta, yellow,...

You’re probably wondering why we’re making such a big deal about vector artwork. To put it simply, it’s the stylish alternative to other printing techniques. When your artwork is in a vectored format (either .AI or .EPS), it allows you to increase or decrease the size of the graphic without...