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Let us try to understand the proper usage of tints and opacities. On a white background, a 30% black tint and a 30% opacity black will look similar (with the opacity slightly darker), but don’t be fooled – they are very different. An opacity allows the designer to adjust the level of transparency that an object has. This means that all other objects below it can be seen through it, where as a tint will essentially adds white to a...

COLOR THEORY The CMYK color model (process color, four color) is a subtractive color model, based on the CMY color model, used in color printing, and is also used to describe the printing process itself. CMYK refers to the four ink plates used in some color printing: cyan, magenta, yellow, and key (black). The CMYK model works by partially or entirely masking colors on a lighter, usually white, background. The ink reduces the light that would otherwise be reflected. Such...

You’re probably wondering why we’re making such a big deal about vector artwork. To put it simply, it’s the stylish alternative to other printing techniques. When your artwork is in a vectored format (either .AI or .EPS), it allows you to increase or decrease the size of the graphic without compromising the integrity of the original image. What this means is we’ll be able to easily resize your image without it looking distorted and blurry on your promotional products. Creating...